Social media marketing is the process of creating, publishing, and analyzing content for social media platforms like Facebook, Instagram, and Twitter, as well as interacting with users on those platforms. Free and paid tools, as well as professional social media management services in New Zealand, can help you streamline social media marketing.
Why is Social Media Marketing Important?
Social media management offers several benefits, including:
Cost: Regardless of your marketing budget, social media is a low-cost endeavor. Joining social networks, posting content, responding to user comments, and other activities are all free. Even social media advertising can be a profitable way to reach your target audience and build an online following.
Consumers: By incorporating social media into your marketing strategy, you can better align your marketing initiatives with consumer behavior.
Businesses can use social media to build their brand and even generate leads and sales. For example, nearly 45 percent of business-to-business (B2B) marketers acquired customers via Facebook.
Scope: Social media networks, such as Facebook and LinkedIn, can connect you with people all over the world. You can also reach out to a specific audience through social media platforms such as Pinterest.
In terms of coverage and price, traditional marketing and advertising cannot compete with social networks. This is why businesses must manage their social media accounts.